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Local real estate agency Philly Home Girls is attracting customers by sharing favorite Philadelphia restaurants, local events, and do-it-yourself interior-design projects on social-media sites.

The two-woman sales team, based at Coldwell Banker Preferred's Old City office, shifted its marketing approach earlier this year, launching a new website and Instagram account and using Twitter and Pinterest differently, along with an already-established Facebook page, to connect with clients.

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