"Marvin Ginsberg made his living selling men's clothing in crayon colors at bargain prices, but he also accomplished something that frequently eluded renowned architectural theorists: He succeeded in turning his building at Third and Market Streets into an exuberant sign that was impossible to miss.

 

"Whatever your feelings about the three-story, red- white-and-blue graphic that envelops and brands the Shirt Corner, you can't deny the building/sign became a Philadelphia landmark, accidentally, to be sure, but one that perfectly captured a joyous, unbridled form of retail hucksterism that is now fading from American cities. Even after the Shirt Corner store closed in 2009, the Shirt Corner sign lived on ...

 

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