In business, the phrase, “the bigger, the better” doesn’t always apply. Sometimes a company’s competitive advantage lies in its ability to be small so it can be big to its customers. Being small usually means the owner of the company is close to the customers, so there will naturally be a higher propensity for great customer service. And great customer service leads to a VERY high success rate in business.

Elizabeth Convery is the young entrepreneur responsible for VERY Real Estate, a boutique brokerage firm based in Center City Philadelphia. Ms. Convery has taken full advantage of her education and “big” corporate experience in positioning her new company to be an alternative to big company coldness. In the article below, Elizabeth Convery talks about her background and how she’s created a very “small” yet very disruptive business with VERY Real Estate.

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